Photographs can make or break a website, they really can. It doesn't matter how great your product, or how fantastic your website design is, if you populate it with bad photos they will ruin the site.
Sue Todd is a superb photographer. She specialises in food and product photography, but can turn her hand to just about any type of photography, and is particularly talented at creating informal yet professional headshots for you and your team. She is based in Northumberland and has worked with some amazing clients, including The Alnwick Garden and The Treehouse Restaurant, Searcy’s of London and Doddington Dairy.
And a fun fact about Sue: she's not just a photographer, but she trained in hospitality and has run catering kitchens as well. So if you need pictures of your food-related products, she doesn't just take the photos, she can cook the dish too!
Have a look at her portfolio on her Facebook page.
This is Sue in her own words:
I’m Sue Todd, I’m a professional commercial photographer and I work with businesses to create visual imagery that increases social media interaction and drives sales.
Photography is all I ever wanted to do and I just love using my skills and ideas to bring food, products, people and places to life. I’m known for food photography that people want to eat!
A picture tells a 1000 words so the saying goes and that’s what I do, I tell stories using images, more importantly I tell the story that your prospective customers are looking for.
I’ve been taking images professionally since 2004 and set off on my own with Sue Todd Photography in 2014. I’ve had the pleasure of working with some amazing businesses since then, across so many different areas.
Styling is so important to photography, and a vital part of the process. I adore styling shoots to ensure that the finished images fits with the clients brand and style – so often this is forgotten and I can’t stress how important it is. You have vital seconds to grab someone’s attention and the images you use are key to success. If visitors don’t like what they see they may not hang around to read your fab copy, which is such a shame.
Photography is often the last thing people consider when creating a new online presence and often think that a few phone pictures will do the job at least at first. But it’s a very key part of the whole thing and a beautiful web design can be ruined by the wrong images.
Beautiful images can mean the difference between getting those much needed sales and not. If you are ‘getting by’ with less than perfect imagery how much are you missing out on in sales?