the challenge of building a website for a franchisee
Just over a year ago retired teacher Carol Milne decided she wanted to start helping children who struggle at school by offering extra tuition classes. She researched all sorts of options, from developing her own programmes to buying a franchise and eventually settled on the Kip McGrath franchise.
Kip McGrath originated in Australia, and although it follows the National Curriculum, the emphasis is very much on building students’ confidence as that is the foundation of all learning.
When you buy a Kip McGrath franchise you get an area on the UK site to use as your own (Carol’s is here), but there’s not a huge amount of space and it’s quite restrictive, so Carol came to me to see if I could build her her own website.
The challenge with this site was making it reflect Carol’s personality (warm, affectionate, and a real joy in working with children), whilst staying true to the Kip McGrath branding.
I actually loved working with their branding – it was so bright and colourful, plus it forced me away from my usual preference for white backgrounds and taught me that whitespace doesn’t always have to be white!
As well as having good branding to work with, Carol had invested in professional photos. Photos can really make or break a site so I love it when site owners do this instead of handing me a bunch that they’ve snapped on their phones.
I think the resulting website is lovely, and it really does reflect Carol’s ethos and personality. Not only that, but within a year of Carol starting up she had smashed all of her targets and is already the third largest Kip McGrath centre in the North of England. Most of that is down to Carol’s hard work, drive and commitment, but I like to think the new website has played at least a small part in her success.