Do you really need a website rebuild?
Angela Reed of Creative Calligraphy is one of my oldest customers. She came to me when she realised that her site was invisible on Google (it was that pesky ‘discourage search engines’ tick box to blame again).
Our relationship grew from there when she said she was struggling to find the time to look after her site herself, so would I mind taking it on? Of course I said yes!
But it wasn’t that straightforward: when I had a proper look at the site I could see that it had been hacked, and the reason it had been hacked was because the theme was so far out of date. I thought this was a bit odd as Angela had been doing her best to keep everything up to date, and the theme was a licensed one which had been bought from ThemeForest, so she should have been getting notifications when an upgrade was available.
I asked her for a copy of the latest version, only to be told that the theme had been bought, and licensed under his name, by her last web developer, who was now nowhere to be seen. So I showed Angela how to create a ThemeForest account and how to download the latest version, I installed WordFence, got rid of the spammy links and files and everything settled down nicely.
However, there were problems with her old site. For a start, she had to renew the theme’s licence every six months, which was an expense she could do without. Plus the previous web designer had no real idea about UX so there were some serious problems like the font that he’d used (a thin script) was really difficult to read, there was yellow text on a white background (again fiendishly difficult to read), and the site had virtually no calls to action.
When Angela came to me last year and said she’d like the site rebuilt, I was delighted! It annoyed me that the site didn’t work well, but I was also dying to build something that would really showcase Angela’s beautiful calligraphy. Angela had also just had some professional photos commissioned, which was just great because poor photos can totally wreck a site.
I rebuilt the site using another Genesis child theme, this time from Imagely, who specialise in creating themes for photographers, so they’re really good for image-heavy sites, plus I have a developer’s licence to use their themes so there is no ongoing licencing cost for any of my clients.
Angela had an enormous amount of input into the site because, being an artist and a journalist, she knew exactly how she wanted it to look and what she wanted it to say, and I think that together we’ve created a site which is just gorgeous.
Pop on over and have a look. And if you ever want any bespoke calligraphy for a wedding or other special occasion, you know just where to look!