The main reason for the outstanding success of the Ultimate Home Improvements site was the quality of its content, which was well-researched, engaging and keyword-rich, and was all the product of Lesley Renwick of UberElla Media.
This is Lesley in her own words:
I’m Lesley Renwick, a content marketing strategist and freelance copywriter. UberElla is my marketing and media business and I can help you with all of your content marketing needs.
UberElla started as a copywriting service only. In the early days I would write whatever wonderful copy I was asked for.
It has since evolved into more strategic content development work. Now, I mostly help business owners like you understand how powerful content marketing is in helping your business grow.
Content marketing is time consuming and you’re too busy working on your business to do it all. Maybe you don’t like writing, or can’t write persuasively. Let me help you stand out from the crowd and get discovered by your target audience.
I’ve started and still run several successful businesses of my own so I understand the scary things that keep you awake at night (negative cash flow, no customers, or weirdly too much work).
Whatever industry you’re in I’ve probably worked on it or in it at some point. From retail to education, finance to manufacturing or from enterprise to engineering (and a stint in law).
This means I can speak and write on just about any subject under the sun. For example, I can chat with you now about generating passive income through your website, an invisible teeth straightening system without braces or being a founder member of the very first English whisky distillery.
I’ve been in business and marketing in one form or another since 1992 working for high street brands, local firms, international companies and start-up businesses. See my Linked In profile for more detail.
For those who believe these things matter, I have a BA (Hons) in Business & Marketing and two Masters (leadership & management, and education).
I trained in copywriting with the American Writers & Artists Inc (AWAI) because they’re the best in the world at this and I’m a member of their Circle of Success. I also trained as a Master Bid Writer and quadrupled my consultancy business in the first year.