What is web accessibility and why is it important?

featured image on blog post what is accessibility and why is it important

Just imagine what would happen if you could tap into a market of over 11.5 million people, and that’s just in the UK.  Imagine how that would benefit your business or organisation. Imagine how that increased revenue could help you help your clients. You may have a brand new website, and you’re undoubtedly really proud…

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Are blog post titles important for SEO?

Yes, they are, which is why when you’re writing a new blog post you need to choose the title carefully. If you’re blogging to improve your SEO then the title of the post is possibly the most important bit of text in the whole post. Try to incorporate one of your target keyword phrases, but…

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Does duplicate content affect my site’s SEO?

You may have heard that copying content either within your own site, or from someone else’s site, can cause your site to lose Google points. Is that true? Well, yes and no. If it’s done maliciously (like you copy a whole site because you can’t be bothered to create your own and want to steal…

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What is a meta description?

Page meta descriptions are the little snippets you see underneath your site name in Google search results, and are invaluable for improving your Google ranking. You only get about 160 characters but if you can keep them informative and imaginative whilst getting your main keyword phrase in there it’ll do your search engine ranking no…

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Can I change the URL of my page to make it more SEO-friendly?

Yes, you can. One of the things you get SEO points for is for having your keyword phrase in the page’s (or post’s) URL. That URL (or ‘slug’ or ‘permalink’) is created by WordPress from the page’s title – so if you have a page called ‘About’ the url will be something like ‘mydomain.com/about/’. But…

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Is it a good idea to publish the same blog post twice?

Publishing the same post twice could lose you Google points as you would have duplicate content within your site, but if you have a post that’s worked really well for you in the past, go back to it, maybe edit it if it needs updating and publish it again. That way you avoid the duplicate…

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What does the ‘discourage search engines’ box mean?

The ‘Discourage search engines from indexing this site’ box can be found in your WordPress dashboard under Settings>Reading. If it’s ticked it means that the search engines won’t list your site. Why is it there? Typically, you would tick it while you’re building your site so that the search engines don’t see your work in…

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Can you ever ‘stick it’ to Google?

I had a consultation with a new client yesterday who is herself a very creative type, so she has very clear ideas about how she wants her website to look. The site will eventually be used for online selling, so she wants it to be product-led: lots of lovely glossy photos showcasing her products.

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